The Pattern Collection - Lizzie for SMUG

SMUG founder Lizzie Evans will be launching her first ever pattern collection for the brand, inspired by her recent visits to Portugal. Think combinations of brights, pastels, geometrics, loose brush strokes and splatters, all coming together in Lizzie’s signature style. Every purchase from SMUG during the Festival will be packed in a free tote featuring one of Lizzie’s patterns.

An exhibition of Lizzie’s patterns will be viewable upstairs at SMUG.

The SMUG shop will be open throughout the Festival for shoppers and browsers alike with SMUG’s eclectic mix of homeware, stationery, accessories and kitchenware.

CAFÉ SMUG will be open every day as a hub for IDD, serving delicious barista made coffee from Ozone, homemade sweet treats and tasty home cooked lunch options. Free wifi will also be provided for design hunters seeking to snap and hashtag their favourite IDD products and discoveries.


Mon & Tue 12pm - 5pm, Wed & Fri 11am - 6pm, Thu 12pm - 7pm, Sat 10am - 6pm, Sun 12pm - 5pm

13 Camden Passage, Islington, London, N1 8EA

+44 (0)20 7354 0253